Flower ordering website
My role:
Product Design / Research / User Testing / UX Design / Visual Design / Interaction Design
Tool used:
Adobe XD
The product:
Create a new website to provide a platform for users to order flowers/bouquet or any gift. The website offer variety of flowers, gifts, personalized gifts or bouquets. And user can also read blogs given at the website.
Project duration:
This project took 1month to complete
User research:
Summary
I conducted interviews and created empathy maps to understand the users I’m
designing for and their needs.
Confirmed initial assumptions about flower consumers, but research also revealed that no advantages of ordering flowers was not the only factor limiting them from ordering. Other user problems included that they didn’t know how to find out about orders, as well as the type of flower should given on which occasion.
Pain points
1
No Advantages
to Ordering flowers
2
To deliver at the given location and on time
3
Users Unaware of website and type of flower to give
Personas
Persona: Hemant kumar
Hemant is busy in work ,so he can’t visit his first niece. He want to send a bouquet to his sister for her first born.
Persona: Sheetal Verma
Sheetal moms loves flower, but there was no flower shop nearby.
User journey map
Ideation
Paper wireframes
Drafting the homepage and artist page of the app on paper confirmed the element and set up would address user pain point before putting into digital wireframe.
Digital wireframes
As the design phase continues I made sure to base screen design feedback and finding from the research user.
Ideation
Paper wireframes
Drafting the homepage and artist page of the app on paper confirmed the element and set up would address user pain point before putting into digital wireframe.
Digital wireframes
As the design phase continues I made sure to base screen design feedback and finding from the research user.
Usability study:
STUDY TYPE LOCATION
Unmoderated Usability Study INDIA: Remote
Mirrored Screen Recording with Voice & Audio
From user's desired location (home, vehicle, etc)
PARTICIPANTS
8 total users:
(1) w/ age range of 16-20
(2) w/ age range 21-28
(2) w/ age range of 29-39
(3) w/ age range of 40-50
Round 1 findings
-
Need confirmation of payment type before ordering
-
Add quantity while purchasing
-
More payment option
Round 2 findings
-
Need more details before clicking purchase (release date, cost, etc)
-
Add wishlist
UPDATES
Like in usability study the user pin point about the QR code so they can scan it.
In usability study the user want to write message for the person, so we add an message writing page.
Mockups
Accessibility considerations
1
Navigation bar at top and bottom are always present and clickable
2
Dates in international format for differing languages to read correctly.
3
All colors easily readable for color blind and macular degeneration
Takeaways
Impact:
The app makes provides users to pre order any artist album in both physical or digital way. Digital album can be download by any device.
What I learned:
While designing, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.